|
Optimizing your site for Search Engines is a critical step towards
the success of your web site. On average, search engines bring visitors
to web sites more than 50% of the time. You cannot ignore 50% of
your potential visitors! This number is even much higher when your
site is recent. 
Search engine optimization is no simple task. It can be a complex
process and you need to design and plan your site for the best impact.
To make things more difficult, search engines modify their indexing
algorythms on a regular basis. You need to stay aware of these constant
changes. At GM Software, we are constatly monitoring these technologies
and we can help you improve your ranking, which should bring more
visitors to your web site. Here are the steps we will help you go
through:
Ranking Analysis
If you already have a web site, we can provide you with a ranking
of your current site on the major search engines. This is a comprehensive
service that can help you improve significantly your search
engine results!
We will generate the following series of reports to help you understand
how you rank and what you can do to improve your position.
| Consise Summary Report |
Excellent overview of your search positions
by keyword and Search Engine. It even shows your last reported
positions. |
| Summary Description Report |
Displays what your summary description
listings look like on each Engine. Make sure they look good
to get the best response. |
| Detail Report |
Shows exactly what is positioned above
and below you. Analyze these pages to see what you could do
to beat your competition. |
| Alert! Report |
Alerts you to places where you've declined
in rank or have been dropped entirely! Once your rankings are
good, make sure they stay that way. |
| Trend Report |
Shows a summary of your rank statistics
over time by Engine and keyword. This guide will help you meet
your long-term goals for each Engine and keyword. |
| Competitive Analysis Report |
Compare your keyword position against
one or more competing Web sites. |
| Page & Keyword Report |
View the effectiveness of each page on
your Web site where a ranking was found. That way you know which
pages you should leave alone and which pages you should improve. |
| Log Report |
Records the last statistics and includes
the complete unmodified results from the search engines. |
| URL Submission Verification Report |
Make sure all your Web pages get submitted,
indexed, and stay that way! |
Metatag
Information
Search engines send robot programs, called spiders
or crawlers, to your web site
in order to find keywords. They search more specifically for your
metatag information. The metatag
information is specified in your HTML code with special tags.
For each page you want to submit to search engines, you need a
list of keywords as well as
a summarized description about
your products or services. This information is then included in
the metatag for the entry pages you want to submit to the search
engines.
You can ask us to find keywords for you site, or you can prepare
the list of keywords yourself. To find the best keywords for you
site, we use WordTracker. This comprehensive web site can really
make the difference for you. We suggest you to use this service
before contacting us so that you have a better idea the critical
issue of keywords. To
learn more about Wordtracker, please click here.
If you just want to know how your current metatag information ranks,
we can provide you with a Page Critic
report, and even compare your
page with your competition: either a specific page which
you know is ranking high, or against the top ranking pages on a
specific search engine. Find out who your competitors are on the
web and what they do to try to beat you! Put in place a strategy
to rank higher than they do.
Submission to Search
Engines
Each search engine has its own method for page submission. We can
save you the pain from knowing all these methods and optimize the
submission of your pages.
You should submit a page to search engines whenever you create
a new one that you want to ensure is in the engine's index, or when
you want recent changes on your page to be reflected in their index.
We will submit your pages in an ethical
manner. The submission is a delicate process where you need
to follow specific rules. Breaking these rules could be considered
as spamming, and you could be banned from the search engines for
extended periods of time. We always respect the rules of the search
engines to prevent being flagged for spamming.
Monitoring and
Maintenance
We will run the search engine optimization reports for you on a
regular basis, submit or re-submit your pages, at the frequency
you request. If you prefer full service, we will also analyze the
information for you and completely
manage the process for your peace of mind.
In parallel, we can monitor the traffic
to your web site as an on-going service to you. Traffic analysis
can give you the following important information:
- Track visitors to each page.
- Track visitors by search engine
or each search engine and page.
- Report keywords queried
by visitors in search engines before visiting your Web site.
- Archive previous month's
statistics.
- Query reports by date range,
page name, engine name, web site domain.
- Does not require to download hugh Web site log files. It
will work even if you site is hosted on a server that do not maintain
or provide traffic log files.
If your web host provides you with log files, we can offer you
an advanced web traffic analysis service. We will use WebTrends
software (the recognized leader) to analyze your log files, and
will perform an analysis of the results on a monthly basis, or at
any other frequency you request. You decide what you need, or we
help you decide what you need, and we just do it for you!
|
